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Friday, May 8, 2009

THE CONCEPT OF NANO


There is a silver lining for every dark cloud. or we can say there is always light at the end of the tunnel. The branding of NANO, the people’s car has got huge support from the media and ultimately from the common public. aam admi the term nowadays using more vibrantly. NANO as it claims satisfies the requirement of a cheap car for the public. Somany died and left behind the dream of owing a car in their lifetime. Finally tata’s came to rescue the common man from this very misery of dying before owing a car. Tata’s first unveiled first the concept of affordable car for all. Then the land issue in singur came up and left some dark clouds on the project. But Tata’s emerged successfully from all the drobacks whether it be the strike by the farmers or it be the terror attacks. Finally the concept of nano came in to reality. The branding of the car was a well crafted one and booking counters crowded.
Nano was the relief at times of recession actually it is the child of recession. Recession means less earnings or nil earnings. Less earnings will only lead to less spending. Less spending gives way to slow business, slowing business will lead to the slow down of the economy. When economy slows down people in the country will suffer alot and that will multiply the people’s burden of less earning.
During these difficult times concepts like nano will become successful. Atleast they feed enough to common man’s dreams. ‘Small is beautiful’ was a major concept some decades earlier. Family planning was the issue then. Now the relevance of small is that it means it is affordable. Large numbers of cars are available in the market. Actually they are ranging from AtoZ. But are this vehicle affordable to everyone is the major question to ask. It is not is the answer. These are not affordable. Rs 1 Lakh car is affordable to everyone, which is the concept of the Tata Company. This is also true. So everyone can own an NANO now.

The concept of NANO has got some more relevance. NANO in a sense means affordable. Affordable is the concept related to everything. We can call anything which suits ones purse affordable. Affordable is the concept of the common man. Nano era has paved way to the idea of affordable. Affordable housing is one of it’s kind. 20 crores of the population in India doesn’t have a roof over their heads. The concept of affordable housing is of very much importance in India. Tata housing has come forward with the concept of affordable housing. They are offering a flat in Mumbai for Rs 4lakh an a 2BHK flat for Rs 6.70lakhgs. Sounds good isn’t it.
The concept of affordable housing will become a major one in the recent future. As per the study of Tata housing the 48% of the people in the low income segment are living in rented houses. Affordable housing will give lot more relief to this people. There aresome more reasons also. One is the low purchase rate of the luxury flats. Due to economic slowdown the demand for real estate sector had slated a downward trend. Major builders were forced to sell their projects at a low rate. This also gave way to the concept of affordable housing.
The second reason is the skyrocketed land prices. Major cities are not affordable to common man so they forced to live in the tier2, tier3 cities. They can’t spend much more for their shelter so they start search for low cost apartments. This also gives scope to the concept of affordable housing. Nano family(father, mother, son), Nano home and Nano car this will become a significant proportion in the recent future.
The concept of Nano has got so much influential sides. Affordable housing is the one. More and more developers will come with affordable housing because change is unavoidable. And we can’t neglect the concept of Nano which means affordable.

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